Q3 2025 TV & Film Industry Insights Report now available here.
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ProdPro CEO Quoted in The Hollywood Reporter on California’s Push to Retain TV/Film

The Hollywood Reporter quoted ProdPro CEO Alex LoVerde and our industry data in its analysis of California’s film and TV production outlook, noting that the state continues to host more shows than anywhere else in the U.S. Looking to stay ahead of TV/film production trends? Talk to our team about how ProdPro can help.

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ProdPro
October 23, 2025
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What Line Producers Look For When Hiring Vendors

Line producer Jonathan McCoy (Lionsgate’s Good Fortune and many other studio and indie projects) continues his conversation with ProdPro CEO Alex LoVerde. Jonathan shares the line producer’s perspective on vendors – from stage selection and rental houses to specialty suppliers and film commissions. They cover: Want to understand how vendors and film commissions can best […]

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ProdPro
October 22, 2025
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ProdPro Featured in Variety’s Story on California’s $342 Million Film Incentives

ProdPro data was cited in Variety’s coverage of California’s expanded film tax credit program, noting that only eight big-budget feature films were in production in the state last quarter and underscoring how shifts in tax incentives continue to shape global filming activity. Looking to stay ahead of TV/film production trends? Talk to our team about how ProdPro […]

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ProdPro
October 21, 2025
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Bloomberg Cites ProdPro in Coverage of California’s Expanded Film Tax Credits

ProdPro data was featured in Bloomberg’s recent article, “California’s Bigger Tax Credits Reel In ‘Jumanji,’ Warner Films,” highlighting that 450 new movie and TV projects began shooting globally in Q3 – an 11% increase from the same period last year. The report underscores how production activity is rebounding worldwide as incentive programs take effect. Looking […]

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ProdPro
October 21, 2025
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Reuters Cites ProdPro’s Global Film Production Data in Industry Analysis

ProdPro’s latest production spending data was featured in Reuters’ coverage of global filming trends and the potential impact of proposed U.S. tariffs on overseas productions. The article draws on ProdPro’s figures to highlight current patterns in international film and television spending. Looking to stay ahead of TV/film production trends? Talk to our team about how ProdPro can […]

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ProdPro
October 18, 2025
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ProdPro Q3 2025 TV & Film Industry Insights Report

This report includes a breakdown of production trends by project type, studio, filming location, and other key factors. Includes analysis and production forecast for 2025.

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ProdPro
October 14, 2025
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What Line Producers Look For When Hiring Crew

ProdPro’s CEO Alex LoVerde kicks off a two-part conversation with seasoned line producer Jonathan McCoy, whose credits include Are You There, God? It’s Me, Margaret, Going in Style, Barb and Star Go to Vista Del Mar, and more. Part one focuses on careers and crew hiring, while part two will cover vendors. Jonathan explains why […]

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ProdPro
October 9, 2025
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WSJ Draws on ProdPro Data to Examine Shifts in Film and TV Production

ProdPro data was cited in The Wall Street Journal‘s piece on how changing production strategies and shifting investment patterns are reshaping the entertainment landscape in Los Angeles and beyond. Looking to stay ahead of TV/film production trends? Talk to our team about how ProdPro can help.

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ProdPro
October 2, 2025
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ProdPro research featured in U.S. tariff conversation

ProdPro’s research was cited in several news publications surrounding President Trump’s reinvigoration of a proposed U.S. tariff on internationally produced TV/film productions. Coverage includes: Looking to stay ahead of TV/film production trends? Talk to our team about how ProdPro can help.

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ProdPro
September 29, 2025
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ProdPro Data Cited in Bloomberg

ProdPro was recently featured in two Bloomberg articles analyzing key developments in the TV/film market: Looking to stay ahead of TV/film production trends? Talk to our team about how ProdPro can help.

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ProdPro
September 12, 2025
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Wall Street Journal Cites ProdPro in Coverage of Global Production Trends

ProdPro was recently cited in The Wall Street Journal’s coverage of shifting film and TV production trends. Our data helps studios, vendors, and policymakers track global shifts – including customers like the Georgia Film Office and Trilith Studios – to make more informed decisions in a changing industry. Looking to stay ahead of TV/film production […]

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ProdPro
August 18, 2025
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Studio Physical Production: How Decisions are Made

ProdPro’s CEO Alex LoVerde sat down with John Corser, former SVP of Production at NBCUniversal, for a behind-the-scenes look at how production decisions get made at the studio level – from where a show shoots, to how vendors are chosen, and why some great tools still don’t get traction. They cover: Want to understand what […]

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ProdPro
August 6, 2025
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Bloomberg Cites ProdPro in Hollywood Studio Refinancing

ProdPro was cited in Bloomberg’s recent coverage of Hackman Capital’s $1.1B refinancing talks with Goldman Sachs over Radford Studio Center. The article highlights the financial pressure facing major Hollywood landlords. Read the full article on Bloomberg here. Looking to stay ahead of TV/film production trends? Talk to our team about how ProdPro can help.

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ProdPro
July 31, 2025
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Selling to TV & Film: What Works, What Doesn’t

Selling into the world of TV and film isn’t like selling into any other industry — it’s opaque, unpredictable, and deeply relationship-driven. In this episode, ProdPro CEO Alex LoVerde is joined by sales coach Joe Ippolito (Sandler) and Kandace Muñoz (Head of Sales at ProdPro, formerly SyncOnSet & EP) for a candid discussion on what […]

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ProdPro
July 24, 2025
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ProdPro Featured in The Hollywood Reporter

ProdPro’s research was cited in two recent Hollywood Reporter articles. The first, covering New Jersey’s rise as a production hub, and the second, reporting on the sale of New Mexico’s Santa Fe Studios, as both states notched in the top U.S. production hubs per ProdPro’s Q1 2025 report. Looking to stay ahead of TV/film production […]

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ProdPro
July 16, 2025
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ProdPro Q2 2025 TV & Film Industry Insights Report

This report includes a breakdown of production trends by project type, studio, filming location, and other key factors. Includes analysis and production forecast for 2025.

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ProdPro
July 10, 2025
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ProdPro Data Featured in Global Coverage of U.S. Film Tariff Proposal

ProdPro’s research played a central role in the recent wave of media coverage surrounding the U.S. government’s proposal to impose tariffs on foreign-made TV and film productions. As discussions unfold around efforts to retain production within the United States, ProdPro’s market data was cited across leading national and international outlets. Our insights helped contextualize the […]

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ProdPro
May 8, 2025
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ProdPro CEO gives “State of the Industry” talk to PGA

ProdPro CEO Alex LoVerde gave a market update to the Producers Guild of America, followed by an exclusive interview with PGA member and accomplished UPM Leah Winkler. Topics of discussion included insights on where work is happening, how hiring priorities are changing, and what producers need to know to stay competitive. Hosted at the PGA […]

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ProdPro
May 6, 2025
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ProdPro Speaks at Inaugural NJ Film Expo

ProdPro CEO Alex LoVerde spoke on a panel at the inaugural NJ Film Expo on May 1 covering updates on the scripted TV/film production market and New Jersey’s growing influence in the industry. Exhibitors and sponsors of the event included the New Jersey Economic Development Authority, the Motion Picture Association, Cinelease Studios, ARRI, Enterprise Mobility, […]

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ProdPro
May 4, 2025
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ProdPro CEO Participates in Industry Town Hall

On April 14, ProdPro CEO Alex LoVerde participated in a film and TV industry town hall in Los Angeles, providing a market update on recent production trends. The event brought together policymakers and members of the postproduction and music communities for a broader discussion on the state of California’s entertainment industry. See coverage of the […]

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ProdPro
April 16, 2025
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ProdPro Q1 2025 TV & Film Industry Insights Report

This report includes a breakdown of production trends by project type, studio, filming location, and other key factors. Includes analysis and production forecast for 2025.

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ProdPro
April 8, 2025
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The Hollywood Reporter features ProdPro survey results

The Hollywood Reporter features ProdPro studio executive survey results The article explores how states are boosting tax incentives to attract film and television productions—strengthening local economies and positioning themselves as major industry hubs. Read the full coverage here. Looking to stay ahead of TV/film production trends? Talk to our team about how ProdPro can help.

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ProdPro
March 19, 2025
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ProdPro Data Featured in Reuters on Shifting Film Industry Trends

ProdPro’s survey of studio executives’ preferred filming locations was featured in Reuters’ coverage of how California’s position as the world’s film capital is shifting. Our data revealed that California ranked only sixth among preferred filming destinations, behind Toronto, the United Kingdom, Vancouver, Central Europe, and Australia. As the industry debates policies to retain productions in […]

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ProdPro
February 27, 2025
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Top Industry Events for 2025

Industry Events & Conferences – 2025 CES – Digital Hollywood NATPE Global BSC Expo HPA Tech Retreat VFX Festival CineGear Expo (NY) NAB Show Prolight + Sound FMX Conference Animayo The Media Production & Technology Show (MPTS) AFCI Global Film Commission Network Summit Content LA CineGear Expo (LA) CineEurope NATPE Budapest SIGGRAPH IBC (International Broadcasting […]

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ProdPro
February 25, 2025
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ProdPro at HPA Tech Retreat 2025

ProdPro’s co-founder and CEO Alex LoVerde spoke at the 2025 HPA Tech Retreat on February 20, during a morning session titled “Navigating the New Normal: Production Trends and Industry Shifts in TV and Film.” The session explored how global production activity, incentive shifts, and emerging tech are reshaping the landscape of TV and film. Learn […]

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ProdPro
February 20, 2025
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2025 TV & Film Outlook Report

With the dual strikes of 2023 behind it, the TV and film industry’s recovery in 2024 fell short of expectations, achieving an 18% increase in productions starting principal photography compared to the previous year but still lagging behind the pre-strike levels of 2022 by 11%. As predicted in ProdPro’s 2024 Outlook Report, production activity in […]

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ProdPro
January 30, 2025
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ProdPro’s Research Cited in Coverage of Trump’s Plans to Revitalize Hollywood

In response to the significant decline in US-based TV and film production, President Donald Trump has indicated his Administration’s priority to restore the nation’s film industry. As part of his strategy, a new special ambassador initiative has been announced, aimed at ushering in a new “Golden Age” for Hollywood. ProdPro’s extensive research on industry trends […]

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ProdPro
January 21, 2025
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Bloomberg features ProdPro research in data visualization

A recent Bloomberg article highlights the ongoing recovery challenges in the U.S. film and TV industry, with production recovering faster in countries like Canada, Australia, and the UK. Bloomberg features ProdPro data to showcase the shifting landscape: U.S. states, including California and Georgia, are seeing significant declines in production spending, while international markets attract major […]

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ProdPro
December 20, 2024
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The Globe and Mail cites ProdPro research in Canadian market outlook

The Globe and Mail referenced ProdPro research in its coverage of the Canadian TV/film industry’s performance relative to the U.S. As the industry navigates the impacts of strikes and shifting investment, ProdPro tracks production trends, providing the insights needed to navigate this evolving landscape. Want to stay ahead in a competitive industry? Discover how ProdPro’s […]

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ProdPro
December 19, 2024
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IndieWire highlights ProdPro research in states’ race to stay competitive

IndieWire cited ProdPro research in its coverage of how states are competing to keep film productions, with spend increasingly relocating overseas for better incentives and lower costs. While tax credits remain a key factor, states are now taking broader steps to stay competitive—building soundstages, supporting crew development, and streamlining processes for indie filmmakers. As states […]

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ProdPro
December 19, 2024
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The Hollywood Reporter cites ProdPro in California’s Push to Retain Production

The Hollywood Reporter cited ProdPro data in its coverage of California’s fighting to keep its place as the heart of film and TV production.  ProdPro clients, including The MBS Group, Hudson Pacific Properties, and Camtec, are driving innovation in this critical initiative. Want to join the leaders shaping the future of the industry? Subscribe to […]

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ProdPro
December 18, 2024
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The Hollywood Reporter cites ProdPro on production shift

ProdPro’s Q3 2024 Global Production Report was featured in The Hollywood Reporter this week. While global production has slowed 17% from its peak, the shift isn’t happening evenly – some regions are experiencing growth. Opportunities for New Markets: The global shift of film and TV production opens up opportunities for new production hubs, showcasing how […]

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ProdPro
October 24, 2024
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Q3 2024 Global Production Report

Production Slowdown Signals Stabilization: Q3 Global Trends Indicate Easing Decline ProdPro’s Q3 Global Production Report provides a preview of the data insights available to ProdPro Analytics subscribers, offering real-time market trends on the live-action, scripted TV and film industry. The global TV and film industry is undergoing a period of recalibration as both linear TV […]

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ProdPro
October 17, 2024
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Variety Features ProdPro Insights on the State of the New York Production Market

Check out Variety’s annual The New York Issue, with an in-depth analysis by Gregg Goldstein on the current state of production in New York featuring insights from ProdPro. The article provides a comprehensive look at how the region has managed to weather a challenging year for the industry, driven by factors like expanded state tax […]

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ProdPro
October 10, 2024
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BBC cites ProdPro Research in Coverage of Hollywood Slowdown

ProdPro’s research on the macro TV/film market was cited by the BBC in its coverage of the Hollywood slowdown. See the full article here. Looking for deeper insight and analysis on TV/film physical production? Let’s chat!

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ProdPro
October 2, 2024
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Business Insider spotlights ProdPro Research in Strikes Post-Mortem

ProdPro research was cited in Business Insider’s discussion of the aftermath of Hollywood’s 2023 strikes by writers and actors. The article highlights the pay and benefits they won, but also addresses concern about the industry’s decline in production and employment. See the full article here. Want to learn more about how ProdPro can help your […]

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ProdPro
September 24, 2024
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The Hollywood Reporter features ProdPro Research on TV/Film Trends

ProdPro’s research on TV/film production activity was featured in the August 21, 2024 issue of The Hollywood Reporter magazine. The piece covers how regions across the globe are offering increasingly competitive tax incentives to attract production investment. See the full article here. Want to learn more about how ProdPro can help your organization? Let’s chat!

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ProdPro
September 10, 2024
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Q2 2024 Global Production Report

Note: This report was featured in the Los Angeles Times. Global Production Activity Increased in Q2, Remains Significantly Lower than 2022 ProdPro, a global leader in tracking TV and film productions, reported a 22% increase in the number of projects actively filming in Q2 2024 compared to the same period last year. The US experienced […]

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ProdPro
July 11, 2024
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ProdPro Speaks on Industry Trends at Media Supply Festival

Last month, ProdPro CEO Alex LoVerde was invited to speak at the Media Supply Festival in New York City. At the conference, which focuses on trends within the supply chain, the first topic of discussion was “Where has the content gone?”. If you work in the industry and your business or job relies on a […]

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ProdPro
June 19, 2024
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ProdPro Launches Network, Announces Partnership with IATSE Local 871

ProdPro, a leading provider of intel on upcoming TV and Film productions, has partnered with IATSE Local 871 to launch ProdPro Network, a new online resource for connecting professionals in the entertainment industry. New York, NY – ProdPro announces the launch of a new service, ProdPro Network, a platform for connecting productions, crew and vendors […]

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ProdPro
May 2, 2024
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Q1 2024 Global Production Report

Slow rebound to production ProdPro, a global leader in tracking TV and film productions, measured a 7% decrease in the number of projects actively filming in Q1 2024 compared to the same period last year. When looking at the number of episodic projects that started principal photography in Q1, ProdPro measured a nominal increase compared […]

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ProdPro
May 1, 2024
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ProdPro Acquires Production Leads

ProdPro, a leading intelligence platform for film and television, has officially acquired Production Leads, a firm that has specialized in tracking film and television data since 1992. This acquisition marks a significant milestone in ProdPro’s mission to create greater visibility in the industry for producers, crew, and vendors. Since its inception in 1992, Production Leads […]

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ProdPro
March 20, 2024
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ProdPro Research Featured by IndieWire

With production spend down $14.7 billion globally year-over-year, the aftermath of the labor strikes lingers on as the TV/film industry finds its new balance. ProdPro’s research was recently highlighted by IndieWire’s coverage of the strikes’ impact as crew and businesses pave their way forward. Looking for up-to-date intel for TV/film productions during the slowdown? Get started […]

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ProdPro
March 1, 2024
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The Hidden Potential of Outbound Sales Strategies

Unlike selling into most industries, the $30B+ scripted TV & film business is made up of thousands of discrete projects that start up and wind down in a matter of months. The decision-makers who procure services and do most of the hiring are freelance filmmakers without a permanent office. Because of this, existing relationships and […]

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ProdPro
February 22, 2024
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Winning Strategies for the Production Restart

ProdPro was recently featured in a webinar hosted by the ESTA’s Production Equipment Rental Group.  Led by ProdPro CEO and co-founder Alex LoVerde, the topic of this session was “Winning Strategies for the Production Restart” and covered the following: ProdPro helps vendors, crew, and studios identify opportunities, set priorities, and connect with the right decision […]

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ProdPro
February 8, 2024
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2024 TV & Film Outlook Report

For the first time since 1960, WGA and SAG-AFTRA both went on strike. Work stopped for a total of 192 days, from the start of the WGA strike in May to the end of the SAG-AFTRA strike in November. Even before the strikes began, scripted production was seeing ~13% pull-back in Q1 2023. Due to […]

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ProdPro
January 24, 2024
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ProdPro Named Top Tech Tool of 2023 by Animation Magazine

Animation Magazine recently released its list of Top Tech Tools of 2023. ProdPro is honored to be included in this lineup, highlighting our dedication to tracking the data for TV and film productions and providing analytics on our research. Are you looking for insights about upcoming projects? Get started here.

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ProdPro
December 29, 2023
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Hollywood Job Market – The Real Impact of the Strikes

Earlier this month, Deadline reported on a labor study from Otis College of Art and Design that describes the entertainment job loss as 17% this year between April and October. While nearly a 20% decline in jobs is an eye-popping number, it seems to understate the impact of this historic double strike in Hollywood. The […]

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ProdPro
December 19, 2023
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ProdPro Data Featured by Axios

Axios recently spotlighted how Hollywood is adapting post-strike, using data from ProdPro. This data sheds light on the significant changes in studio content spending in today’s business environment. The big question is: What’s the ‘new normal’ for production spending? Especially at a time when media stocks are being judged more on profitability than growth. ProdPro’s […]

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ProdPro
November 20, 2023
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Production Restart Report

ProdPro, a global leader in tracking TV and film productions, measures $10B of production spend on hold and ready to return now that SAG and AMPTP have reached agreement. What’s important Why it matters This is an unusual time with dates and schedules in flux as productions are getting up and running again. The logistical […]

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ProdPro
November 9, 2023
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Q3 2023 Global Production Report

SAG and WGA Work Stoppage drives production down ProdPro, a global leader in tracking TV and film productions, noted a pronounced shift in production trends during Q3 2023, largely driven by the ongoing WGA strike and onset SAG strike. Both television and feature productions experienced a marked decline, with major studios most directly driving the […]

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ProdPro
November 6, 2023
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Introducing ProdPro Analytics

New TV/film market intelligence service empowers organizations across the industry to answer strategic questions and increase visibility into upcoming productions New York, NY – ProdPro, the first production intelligence platform designed for businesses who service TV/film productions, today launched their latest product, Analytics–  a market intelligence tool purpose-built for businesses looking for better data on […]

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ProdPro
November 1, 2023
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ProdPro cited by The New York Times

ProdPro’s data on the volume of production currently “on hold” due to the WGA and SAG strikes was cited by The New York Times in a story about the WGA strike deal. ProdPro’s research shows $9.6B currently on hold due the SAG-AFTRA negotiations. Want insight into the aftermath of the strikes? Register for ProdPro to […]

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ProdPro
September 27, 2023
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ProdPro at DGA Digital Day 2023

Digital Day 2023: Where Vision Meets Innovation ProdPro was invited to participate in the Directors’ Guild of America’s Digital Day on August 26 in Los Angeles. Among a crowd of 400+ DGA members and leading technology organizations improving all aspects of TV/film production, ProdPro showcased its industry-leading market intelligence service. Event attendees were welcomed with […]

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ProdPro
August 28, 2023
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Q2 2023 Global Production Report

WGA Work Stoppage Looms ProdPro, a global leader in tracking TV and film productions, noted a pronounced shift in production trends during Q2 2023, largely driven by the anticipated WGA strike. Television episodic productions experienced a marked decline, mainly due to concerns that a WGA work stoppage would disrupt their completion. This downturn aligns with […]

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ProdPro
July 15, 2023