TheWrap Cites ProdPro Data on U.S. Production Stabilization

A new report from TheWrap examines early signs that U.S. film and television production may be stabilizing after several years of losing global share to international production hubs.

The article highlights how expanded state incentive programs, including major updates in California and New York, are helping bring more productions back to the U.S. According to ProdPro data cited in the piece, U.S. production spending held relatively steady year over year in Q1 2026 at $3.8 billion, with the U.S. maintaining a 38% share of global production spend. While that remains below the 52% share recorded in 2022, the stabilization marks a notable shift after several years of decline.

ProdPro was also cited for its annual studio executive survey, which found that New York, California, and Georgia all ranked among the top preferred production hubs in 2026 – a meaningful change from the prior year, when no U.S. states appeared in the top five.

The article notes that challenges remain, especially as global greenlights and high-budget production spending continue to decline. Still, the latest data suggests the U.S. is beginning to stem the tide as competition among production hubs intensifies.

Looking to stay ahead of TV/film production trends? Talk to our team about how ProdPro can help.