ProdPro Data Cited in The Wall Street Journal’s Coverage of New Jersey’s Production Boom

ProdPro was recently cited in The Wall Street Journal in its coverage of New Jersey’s rise as a major film and television production hub.

The article, “Big Studios Are Ditching Hollywood for New Jersey’s Lavish Tax Breaks,” examines how New Jersey has become one of the few bright spots in the U.S. production market, fueled by expanded tax incentives, new studio infrastructure, and long-term commitments from major companies including Netflix, Lionsgate, and Paramount.

According to ProdPro data cited in the article, U.S. spending on film and TV production declined 20% last year as studios continued to reduce streaming output and shift more large-budget projects overseas. Against that backdrop, New Jersey has emerged as a notable exception, with the article reporting that 17 movies and television shows with budgets of at least $10 million shot in the state last year, generating nearly $1 billion in local production spend.

The story also highlights how tax incentives are reshaping where major productions are made. ProdPro data cited by The Wall Street Journal showed that big-budget production spending in Georgia dropped 31% last year, underscoring how quickly production activity can shift as studios evaluate costs, incentives, infrastructure, and crew availability across competing markets.

New Jersey’s momentum was also a major theme at the recent NJ Film Expo, where ProdPro CEO Alexander LoVerde spoke with industry leaders and local stakeholders about the evolving production landscape, regional growth opportunities, and how data can help track where film and television work is moving next.

As production decisions become increasingly driven by incentives, infrastructure, and market conditions, ProdPro continues to provide the industry with real-time visibility into where projects are filming, which markets are gaining share, and how global production trends are changing.

Looking to stay ahead of TV/film production trends? Talk to our team about how ProdPro can help.