California’s expanded film and television tax incentive is beginning to show results, but the state’s production recovery remains a work in progress. In TheWrap’s roundtable on California’s production outlook, ProdPro data provides one measure of that progress: production spending in California increased 5% year over year in the second quarter of 2026. That increase comes […]

The financial pressure facing Hollywood is extending beyond studios and producers, reaching the companies that supply and support production. The Financial Times reports that creditors including BlackRock’s private credit arm HPS Investment Partners and Oaktree Capital have taken control of a major production equipment supplier, underscoring the financial pressure facing businesses across Hollywood’s production ecosystem. […]

As microdramas gain momentum and traditional Hollywood production contracts, Reuters uses ProdPro data to highlight a more nuanced picture of the U.S. film production market. The report examines the rapid growth of short-form vertical content, which is creating new production opportunities even as Hollywood faces declining traditional film and television activity. Microdramas are expected to […]

California’s expanded film and television tax incentive is showing early signs of impact, but a new tax credit cap could complicate the state’s efforts to bring production back. TheWrap highlights ProdPro data showing that production spending in California increased 5% year over year in the second quarter of 2026. The increase comes one year after […]

As California works to bring more film and television production back to the state, The Hollywood Reporter cites ProdPro data to examine the potential impact of a new business tax credit law on the industry. California recently expanded its Film and Television Tax Credit Program to $750 million annually, with the goal of attracting more […]

As Paramount faces pressure from Hollywood unions over a potential settlement, IndieWire turns to ProdPro data to help illustrate the broader production challenges facing the U.S. film and television industry. The DGA and IATSE have outlined conditions they want addressed as part of a potential Paramount settlement, including commitments to theatrical filmmaking and production in […]

Chris LeDoux, co-founder of Crafty Apes and VFX Supervisor, joins ProdPro CEO Alex LoVerde to discuss building a successful VFX business through relationships, early intelligence, and a clear understanding of where the global film and television industry is headed. In the episode, Chris shares how a simple but powerful idea – knowing what’s shooting before […]

Netflix says Los Angeles remains a critical production hub, even as the company continues expanding in markets such as New Jersey and New Mexico. A recent Los Angeles Times report on Netflix’s production activity in Southern California cites ProdPro research estimating $5.5 billion in committed production spending for scripted television and film in California in […]