ProdPro Intelligence Informs the Push for a U.S. Federal Film Incentive

The MPA-commissioned study relies on ProdPro data to establish the production baseline for its economic analysis.

As industry leaders and policymakers consider a U.S. federal film and television production incentive, ProdPro intelligence is helping establish the facts behind the discussion.

A new study by Olsberg SPI, commissioned by the Motion Picture Association, uses ProdPro's production spending and U.S. market-share data as the starting point for modeling the potential economic impact of a federal incentive. The study places that intelligence at the center of a consequential conversation about the future of U.S. production, jobs, and the businesses that support them.

We value our collaboration with the MPA and Olsberg SPI, organizations that bring deep industry expertise and rigorous economic analysis to this consequential discussion. Providing a reliable picture of production is a responsibility we take seriously, whether that information supports national research or a vendor deciding which projects to pursue.

The production intelligence behind the analysis

The study's modeling begins with two fundamental questions: how much is being spent on production, and how much of that spending takes place in the United States?

ProdPro supplies the baseline for both. The report uses our data to establish:

• Production spending: A 2025 global baseline of $41.4 billion within the study's defined production universe, comprising $13.7 billion in film and $27.7 billion in television.
• The U.S. share: A 2025 baseline of 34% of film spending and 42% of television spending taking place in the United States.
• The historical direction of U.S. market share: Data informing Olsberg SPI's illustrative scenario for how that share could evolve without a federal incentive.

These inputs are identified in the report's modeling assumptions and methodology, including Table 4 and Sections 4.4 and 4.5. Olsberg SPI applies its scenario assumptions and economic modeling to estimate the potential effects on spending, employment, and the wider economy. Read the study, pp. 11–13 and 17.

Why this matters for production businesses

For equipment suppliers, stages, post-production facilities, and other vendors, shifts in production translate into decisions about staffing, capacity, investment, and sales.

Under its stated assumptions, Olsberg SPI estimates that a federal incentive could generate $125.3 billion in additional U.S. production spending between 2027 and 2035, supporting an annual average of approximately 143,500 additional full-time-equivalent jobs across the economy. These are scenario-based estimates produced by Olsberg SPI, rather than forecasts issued by ProdPro. Study, pp. 14–15.

The scale of the questions being considered underscores the importance of a shared, reliable understanding of production activity.

Coverage of the study

Read more about the public reporting of the study in the following publications::

• Variety: Reporting on the MPA study and its production outlook
• Deadline: Industry coalition and the study's economic findings
• The Hollywood Reporter: Examining the proposed incentive's economic impact
• IndieWire: Production spending under the study's incentive scenarios
• ScreenDaily: US incentive could generate $125bn in extra production spend from 2027-2035, study finds

Informed decisions, from industry policy to your next opportunity

The research reflects the role ProdPro was built to serve: making production activity visible so the people shaping this industry can make better-informed decisions.

For vendors, that means identifying upcoming productions, finding the right decision-makers, and tracking changes to schedules and locations. It means understanding both the direction of the market and the specific projects that could become your next customers.

See what ProdPro can reveal about your next business opportunity. Request a walkthrough with our team.