The Hollywood Reporter Cites ProdPro Data as California’s Film Tax Credit Faces New Challenges

As California works to bring more film and television production back to the state, The Hollywood Reporter cites ProdPro data to examine the potential impact of a new business tax credit law on the industry.

California recently expanded its Film and Television Tax Credit Program to $750 million annually, with the goal of attracting more productions and strengthening the state’s production economy. But a new law placing limits on corporate tax credits could affect how much of those incentives productions are ultimately able to use.

The timing is significant as California continues to compete with states and international markets for film and television production.

ProdPro tracks production activity across these markets, providing visibility into where projects are shooting and how production spend is shifting.

That data helps put changes to California’s incentive landscape into perspective, showing how the state is performing against competing production hubs and where projects are moving as incentives and infrastructure evolve.

ProdPro provides the production intelligence to understand where film and television is happening, and where it’s headed next.

To learn more about how ProdPro data can help your team understand the production landscape, contact the ProdPro team or request a call.