Studio Physical Production: How Decisions are Made

ProdPro’s CEO Alex LoVerde sat down with John Corser, former SVP of Production at NBCUniversal, for a behind-the-scenes look at how production decisions get made at the studio level – from where a show shoots, to how vendors are chosen, and why some great tools still don’t get traction.

They cover:

• What happens between greenlight and prep – and who’s driving those decisions
• How studios choose where to film (and how film commissions can stand out)
• What helps a stage facility win – or lose – a production
• Why some vendors get chosen cold and why others get ignored
• Red flags studios look for when evaluating vendor readiness
• How execs view new tech and what makes them switch from the status quo
• One piece of advice John has for vendors trying to break into studio work in 2025

Want to understand what moves the needle with studio execs?