Selling to TV & Film: What Works, What Doesn’t

Selling into the world of TV and film isn't like selling into any other industry — it's opaque, unpredictable, and deeply relationship-driven. In this episode, ProdPro CEO Alex LoVerde is joined by sales coach Joe Ippolito (Sandler) and Kandace Muñoz (Head of Sales at ProdPro, formerly SyncOnSet & EP) for a candid discussion on what works when targeting UPMs, studio execs, department heads, and indie productions.

They cover:

• Why traditional B2B sales strategies often fall flat in entertainment
• How to identify real decision-makers on set
• What to do when you're ghosted (again)
• Smart ways to approach budget talk and win trust early
• How to become the go-to vendor productions call first

Packed with real-world examples and battle-tested advice, this is a must-listen for any vendor or sales pro trying to navigate the production world in 2025.