2025 TV & Film Outlook Report

With the dual strikes of 2023 behind it, the TV and film industry’s recovery in 2024 fell short of expectations, achieving an 18% increase in productions starting principal photography compared to the previous year but still lagging behind the pre-strike levels of 2022 by 11%. As predicted in ProdPro's 2024 Outlook Report, production activity in the first half of the year was significantly more robust than in the latter half.

The recovery was not uniformly experienced across the industry. Distinct winners and losers emerged, reflecting the varying impacts of market dynamics and regional production incentives.

As we look forward to 2025, the landscape continues to be marked by disparities in recovery. Our comprehensive analysis in this year's report was enriched by surveys of executives across TV and film studios, suppliers, and below-the-line crew – providing an in-depth exploration of what stakeholders with multiple perspectives expect in the uneven terrain ahead.

Key areas we explore:

• Overall production starts and spending in 2024
• The "new normal" of production volume
• Sector breakdown of television vs features
• Geographic trends in production activity
• Sentiment analysis across crew, suppliers, and studios
• Expectations for 2025 production volume and budgets
• Top filming locations for 2025-26
• Impact of AI on TV and film production

See our industry report highlights below

If your organization is interested in more real-time data on TV and film productions, or want access to underlying data behind this year’s report, you can contact us here.

ProdPro data tracking covers all scripted, live-action TV and feature film productions with estimated production budgets of $1M+, produced globally in English-language and/or non-English language productions commissioned by a major US-based distribution platform or channel (i.e., Netflix, HBO, Amazon, etc.).